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Instagram Kapatılırsa: Küçük İşletmeler Beneflic ile Müşterilerine Nasıl Ulaşabilir?

By March 13, 2025No Comments

Günümüzde küçük ve orta ölçekli işletmeler için Instagram, müşteri kitlesine ulaşmada en güçlü pazarlama araçlarından biri. Ancak olası bir Instagram kapanması (devletler tarafından kapatma veya yavaşlatma kararları çok kez alındı), işletmelerin dijital görünürlüğünü ciddi şekilde etkileyebilir. İşte bu noktada Beneflic, küçük işletmelere alternatif bir dijital pazarlama ve müşteri erişim çözümü sunarak ön plana çıkıyor.

Beneflic ile Küçük İşletmelerin Müşterilere Ulaşmasını Kolaylaştıran Avantajlar

1. Doğrudan ve Hedefe Yönelik Müşteri Erişimi

Instagram’ın kapanması, Küçük işletmelerin müşteri iletişimini ve pazarlama stratejilerini yeniden gözden geçirmelerini gerektirebilir. Beneflic, işletmelere hedef kitlelerine doğrudan ulaşma imkânı sunarak, kişiselleştirilmiş indirim ve kampanyalar ile müşteri çekmelerine yardımcı olur.

2. Yerel Müşterilere Daha Kolay Ulaşım

Fiziksel mağazalara sahip işletmeler için Instagram, müşteri trafiği sağlamada önemli bir araçtı. Beneflic’in harita tabanlı keşif özelliği, işletmelerin yerel müşterilere daha kolay ulaşmasını sağlar. Kullanıcılar, konumlarına en yakın fırsatları uygulama üzerinden keşfedebilir ve mağazalara yönlendirilebilir.

3. Alternatif Bir Dijital Pazarlama Kanalı

Instagram, görselliğe dayalı bir platform olarak işletmelerin ürünlerini tanıtmaları için etkili bir yol sunuyor. Beneflic, işletmelerin dijitalde varlık göstermesine yardımcı olarak, kampanya oluşturma ve özel indirimlerle müşteri ilgisini çekme fırsatı tanır. Bu da işletmeler için etkili bir dijital pazarlama stratejisi anlamına gelir.

4. Sadakat Programları ile Tekrar Eden Müşteri Trafiği

Beneflic’in kişiselleştirilmiş kampanya özellikleri, müşteri sadakatini artırmanın en iyi yollarından biridir. Kullanıcılar, düzenli olarak uygulamayı kontrol ederek kendilerine özel indirimleri görebilir ve belirli mağazalara tekrar gelme alışkanlığı kazanabilirler. Böylece işletmeler, müşteri kaybı yaşamadan sadık bir müşteri kitlesi oluşturabilir.

5. Kolay Kullanım ve Hızlı Sonuçlar

Instagram reklamları ve içerik yönetimi zaman alıcı olabilirken, Beneflic işletmelere hızlı ve pratik bir çözüm sunar. İşletmeler, sadece birkaç adımda kampanyalarını oluşturabilir ve hemen müşteri kitlesine ulaşabilir. Kullanıcı dostu arayüzü sayesinde hem işletmeler hem de müşteriler için erişim oldukça kolaydır.

Sonuç: Beneflic ile Küçük İşletmeler İçin Yeni Bir Dijital Dönem

Instagram’ın kapanması, küçük işletmeler için önemli bir dijital pazarlama açığı yaratabilir. Ancak Beneflic, yerel işletmelerin müşterilere doğrudan ulaşmasını sağlayarak bu boşluğu doldurabilecek güçlü bir alternatif sunuyor. Kampanya yönetimi, yerel keşif ve müşteri sadakati gibi avantajlarıyla küçük işletmeler için yeni bir dijital pazarlama dönemi başlatıyor.

Eğer işletmeniz Instagram’a bağımlı bir pazarlama stratejisi yürütüyorsa, şimdi alternatif çözümleri değerlendirme zamanı! Beneflic’e hemen katılın ve müşteri kitlenizle güçlü bir bağ kurun!

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BENEFLIC PRIVACY AND COOKIE POLICY

Beneflic Technology Consulting (we/us/our/Company) is committed to protecting and respecting your privacy. This policy (together with our Terms of Use and other documents referred to in it) sets out the basis on which we process, store and use personal data we collect from you, or that you provide to us. Please read the following carefully to understand our practices regarding your personal data and how we process it. Unless stated otherwise in this policy, by visiting www.beneflic.com (Our Site) or using the services we operate (Our Applications), you are deemed to have accepted the practices described in this policy. Services (Website: www.beneflic.com, Beneflic Corporate (Seller Application and Seller Portal), and Beneflic App (User Application)) is operated by Mustafa Çolakoğlu Collective Company, Beneflic Technology Consulting, that is registered in Turkey with tax number 2610619373. Its office address is İçerenköy Mahallesi, Topçu İbrahim Sokak, Quick Tower No. 8-10D Ataşehir/Istanbul. Since we process the personal data of our users as well as the personal data of our sellers on their behalf, Beneflic is both a Data Controller and Data Processor as defined in the General Data Protection Regulation (GDPR). Our services, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates, or to websites shared by other users.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites. The effective date of this policy is February 5, 2024. We update this policy from time to time, so please check it regularly to stay informed about current privacy practices.

1. INFORMATION WE PROCESS ABOUT YOU

Personal data means any data from which a person can be identified; It does not include data from which identification data cannot be determined (anonymous data). We collect and process your personal data in order to provide you with our service. It is important that the personal data we hold about you is accurate and up-to-date. Please inform us if your personal data changes during your relationship with us. Beneflic requests permission to access locations and send notifications to users through the Beneflic App (User Application) to enable them to benefit from sellers' promotional and discount campaigns and loyalty programs. The data we collect and process about you is described in the following sections:.

1.1 DATA YOU SHARE WITH BENEFLIC

1.1.1 BENEFLIC APP (User Application)

Users who register for the Beneflic App to benefit from sellers' promotions, discount campaigns, and loyalty programs share the following data with us:
A. IN THE REGISTRATION STAGE
  • E-mail address (Personal data): Beneflic creates and uniqueizes users' Beneflic App accounts using their e-mail addresses. That's why sharing your email address is mandatory during registration.
  • Password (Personal data): Beneflic App asks users to set a strong password during the registration phase to ensure user account security.
  • Username (Anonymous data): Any name that users specify when registering with Beneflic App. Thus, Beneflic anonymizes the user during his/her interaction with the seller by using the user's username instead of the user's email address.
  • Interests (Anonymous data): By choosing their interests when registering with Beneflic App, users receive more meaningful suggestions from Beneflic App. The selection of interests is not mandatory, the user can skip this section if desired.
B. WHEN USERS OPEN THE APPLICATION
  • Access to location (Personal Data): The Beneflic App needs the user's location data in order to show users the promotional and discount campaigns and loyalty programs nearby. Unless location data is shared, any promotions, discount campaigns, or loyalty program details cannot be displayed in the application.
C. PROFILE DETAILS
  • Name, surname (Personal Data): Requested to address users in communications (e-mails, notifications). Filling in the name and surname fields depends on the user's wishes.
  • Date of birth (Personal Data): This is requested in order to share gifts with the user on his/her birthday, such as points that can be used within the application or discounts that can be used from Beneflic sellers. The date of birth field is not a mandatory field; filling it out depends on the user's request.
  • Gender (Personal Data): Requested so that the Beneflic App can offer more meaningful discounts and promotions to users. The gender field is not a mandatory field; it depends on the user's wish.
  • Photo (Personal Data/Anonymous Data): Shows an avatar in the Beneflic App profile tab before the user registers. After registration, the users can upload any photo image to their profile. After uploading, the uploaded photo is displayed in the profile tab. It is not mandatory for the user to upload a photo, it depends on the user's request.

1.2 BENEFLIC BUSINESS (SELLER APPLICATION and SELLER PORTAL)

Sellers who register with Beneflic Business to publish promotions, discount campaigns, and loyalty programs to Beneflic App users share the following information with us:
A. REGISTRATION PHASE - IN STEP 1
  • Name and Surname (Personal Data): Beneflic must verify sellers and businesses to ensure the security of Beneflic Business accounts. The seller's name and surname are two of the pieces of data required for verification. Therefore, sharing the name and surname is mandatory during registration.
  • E-mail address (Personal data): Beneflic considers e-mail communication as the main method of written communication. The activation email during the registration phase, the password change email in case the password is forgotten, and various emails will be sent to the e-mail address provided by the seller. Therefore, sharing the email address is mandatory during registration.
Password (Personal data): Beneflic Business asks sellers to set a strong password during the registration phase to ensure account security.
B. REGISTRATION PHASE - IN STEP 2
    • Brand Name (Anonymous Data): Beneflic must verify vendors and businesses to ensure the security of Beneflic Business accounts. Brand name is one of the required data points. Therefore, it is mandatory to share the business name during registration.
    • Business Trade Name (Anonymous Data): Beneflic is required to verify vendors and businesses to ensure the security of Beneflic Business accounts. The business name is one of the required data points to control the existence of sellers. Therefore, sharing the business trade name is mandatory during registration. 
  • Business Tax Number (Anonymous Data): Beneflic deduplicates sellers' Beneflic Business accounts using their tax numbers. In addition, the tax number is also used during the verification of sellers and businesses. That's why sharing tax numbers is mandatory during registration.
  • City Where the Business Serves (Anonymous Data): Beneflic is required to verify vendors and businesses to ensure the security of Beneflic Business accounts. The city where the business serves is one of the required data points. Therefore, it is mandatory to share the city where the business serves during registration.
  • Tax Office (Anonymous Data): Beneflic is required to verify vendors and businesses to ensure the security of Beneflic Business accounts. The tax office to which the business is affiliated is one of the required data points. Therefore, it is mandatory to share the tax office with which the business is affiliated during registration.
We request your explicit consent for the use and processing of the data described above. Some of this data is necessary to provide our services fully, to monitor the accuracy and security of our services, and to fulfill our contractual obligations to you.

1.2 DATA WE COLLECT AUTOMATICALLY

Whenever you visit or use our services, we automatically collect the following data: Technical data, including the Internet protocol (IP) address used to connect your computer to the Internet, your login data, browser type and version, time zone setting, location, network data, browser plug-in types and versions, languages, operating system and platform; and Data about your visit, including the full Uniform Resource Locators (URL) clickstream to, through, and from the services (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain sites, pages, page interaction data (such as scrolling, clicks, and mouse-overs), methods used to leave the page, and any email address used to write to the support team. We use this data to understand our users' usage habits and create statistical data, to improve our infrastructure and the experience we offer, and to ensure system security. Because we collect, use, and share this data in aggregate, it does not identify any individual.

1.3 DATA WE COLLECT FROM THIRD PARTIES

Please note that we receive and send data about the user whenever the user views any merchant's promotion, discount campaign, and/or loyalty program, locates within the Beneflic App to access the merchant's store, or visits the merchant's website. We send and receive data to Google Analytics, Firebase, and Smartlook to obtain information about how you use our services, and to Brevo to manage our email traffic with you. We use this data to understand our users' usage habits and create statistical data, to improve our infrastructure and the experience we offer, and to ensure system security. Because we collect, use and share this data in aggregate, it does not identify any individual.

2. LEGITIMATE BASIS

We will ensure that your personal data is processed lawfully, fairly and transparently if at least one of the following principles applies: (a) You have given explicit consent to the processing of your personal data for a specific purpose; (b) Processing is necessary for the performance of a contract to which you are party (or so that we can take necessary steps at your request before entering into a contract with you); (c) Processing is necessary by law; (d) The processing is necessary to protect someone's life; (e) Processing is necessary for us to perform a task in the public interest or in the exercise of official authority and the task/function has a clear basis in law.

3. COOKIES

A cookie is a small file consisting of letters and numbers that we store in your browser. We use cookies to distinguish you from other users on our services, to help us provide you with a better experience while you browse by remembering your user preferences, and to help us improve our services. Some of the cookies we use are necessary for the services to work. If you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or some of our services. Before any non-essential cookies are placed on your device, you will be shown a pop-up message asking for your consent to set these cookies. Most internet browsers accept cookies by default, but you can choose to enable or disable some or all cookies through your internet browser settings. Most internet browsers also allow you to choose whether you want to disable all cookies or just third-party cookies. Please refer to your internet browser's help menu for more details. We use the following cookies in our services:
  1.  Strictly necessary cookies. These cookies are necessary to save your session and perform other activities that are strictly necessary for the services to function. These cookies are session-based cookies, meaning they are temporary and expire when you close your browser.
  2. Analytical/performance cookies. These cookies allow us to count the number of visitors and see how visitors move around the services when they use them. These cookies help us improve the experience of our services.
  3. Functionality cookies. These cookies are used to recognize you when you return to our services. They allow us to personalize our content for you, greet you by name, and remember your preferences.
  4. Targeting cookies. These cookies record your visit to our services, the pages you visit, and the links you follow. We use this data to make the services more relevant to your interests.
  5. Social Media cookies. These cookies work with social media plugins. For example, when we embed photos, videos and other content from social media websites, the embedded pages contain cookies from those websites. Similarly, if you choose to share our content on social media, a cookie may be set by the service with which you have chosen to share the content.
  6. Third Party cookies. We use third-party cookies from Google Analytics, Firebase, and Smartlook to improve your experience with our services. Please note that we do not control cookies placed by third parties, and our services do not block them. For more information about these cookies, please check the relevant third-party website.

4. STORAGE OF YOUR PERSONAL DATA

4.1 STORAGE AND SECURITY

All your personal data is stored on our secure servers. We implement appropriate physical, electronic, and management procedures to protect and secure the data we collect. Customer files are protected by additional measures, depending on the sensitivity of the relevant data. Appropriate controls (such as limited access) are placed on our computer systems. Physical access to areas where personal data is collected, processed, or stored is limited to authorized employees. It is your responsibility to ensure the confidentiality and security of the password you set when registering for our services. We request that you do not share your password with anyone.

4.2 THIRD PARTIES WITH WHICH WE SHARE YOUR DATA

If you choose to connect to social media networks from our services or share any of your content on these networks, the personal data you publish, transmit, transfer, or otherwise make available on the social media platform in accordance with your social media privacy settings, may be viewed or used by other users of these networks. We have no control over such viewing and use and cannot prevent the use of such data by third parties. When you interact with us via social networks (Google, Apple Quick sign-up option), we access data about you held in that account (in accordance with your privacy settings). Any links to social networks are not under our control and are your sole responsibility. We cannot control the content of communications between users and merchants. If you deem necessary, you can file a complaint about another user or seller within the application from the Profile>Get Help page.

5. USES MADE OF THE INFORMATION

We use data held about you in the following ways:
  1. To manage your account and provide you with the information, products, or services you request from us and to fulfill other obligations arising from contracts concluded between you and us.
  2. To ensure that the contents of our services are presented in the most effective way for you and your device.
  3. To allow you to participate in interactive features of our service when you choose to do so.
  4. To respond to communications from you and to provide you with information about other products or services we offer that are similar to those you have previously inquired about.
  5. To administer the services and conduct internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes.
  6. As part of our efforts to keep the services secure, we detect malicious data and perform the necessary analysis to understand how it may affect your IT system.
  7. To inform you about changes to our service.
With your express consent to opt-in and where permitted by law, we also use your data to provide you, or allow selected third parties to provide you, with information about products or services that we think may be of interest to you. You will never be sent any unsolicited marketing or spam communications, and you can be assured that we fully protect your rights and comply with our obligations under applicable Data Protection Laws (GDPR, and national implementing laws as amended or updated from time to time). If you are an existing customer, we will only contact you by email with information about services and/or products that are similar to those you have previously used and/or vendors from whom you have received services. If you do not want us to use your data in this way or to pass your information on to third parties for marketing purposes, please notify us in writing by emailing hello@beneflic.com. You can ask us to stop sending you marketing messages at any time.

6. HOW LONG DO WE KEEP YOUR DATA

We retain your personal data only for as long as necessary for our primary legitimate purpose for collecting the information, for as long as we have your consent to retain it, and/or for periods prescribed by law or regulation. If you are a user, we will delete your personal information no later than 30 days after you delete your account or send a deletion request to hello@beneflic.com. If you are a seller, we will delete your personal information no later than 1 year after you stop using our service.

7. YOUR RIGHTS

Under the GDPR you have the following rights:
  • You can withdraw your consent to the processing of your personal data at any time. However, please note that after withdrawing your consent to the processing of your data, we may still have the right to process your personal data if we have a legitimate reason to do so (such as to comply with a legal obligation).
  • Be informed about what data we store and the purpose for which the data is processed, in whole or in part.
  • It should be noted that, in some cases, you can have your data deleted by us and our affiliates, but this is not an absolute right, and there may be situations where you request that we delete your personal data but we are legally entitled to retain it.
  • Complete or update any inaccurate or incomplete information we hold about you.
  • If you believe that any of your rights have been violated by us, submit a complaint to a supervisory authority. However, we would appreciate the chance to address your concerns, so please contact us at hello@beneflic.com before taking this step.

You have the right to request that we not process your personal data for marketing purposes. We will obtain your express opt-in consent before using your data for such purposes or sharing your personal data with any third party for such purposes. You can exercise your right to prevent such processing at any time by contacting us at the company address, sending an email to hello@beneflic.com, or unsubscribing using the links contained in marketing emails. We will delete your data from our systems within the period provided under Article 6. Where we are legally required to do so, we will notify you and any relevant regulator in the event of a breach of your personal data.

8. CHANGES TO OUR PRIVACY POLICY

The currently valid Privacy Policy is Version 1.0. Any changes we may make to our privacy policy in the future will be posted on this page and notified to you by email. When you first use our services, you will be deemed to have accepted the updated privacy and cookie policy terms. Please check back frequently to see any updates or changes to our privacy policy.

9. CONTACT

Questions, comments, and requests regarding this privacy policy will be welcomed. You can forward your wishes and complaints to our email address hello@beneflic.com. Copyright © 2024 – Beneflic Technology Consulting and its licensors. All rights reserved.
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